Food waste is a major issue around the world, but a recently launched supermarket in Copenhagen, Denmark is working to reduce this by selling products that other stores have rejected or thrown out. The unique shop, WeFood , lines its shelves with cosmetics, household products, and food with substantially reduced retail prices—by taking in unwanted goods, WeFood is able to markdown prices by 30 to 50 percent, when compared to other grocery stores. All the items available are legal and safe to consume, most often rejected by other chains because they were nearing their expiration dates, were mislabelled, or have damaged packaging. The innovative market is run by the Danish non-profit Fødevarebanken and DanChurchAid , a religious charity dedicated to resolving poverty and hunger. According to Nikolaj Søndergaard, a spokesman for DanChurchAid, proceeds collected from WeFood go towards the company’s work in developing nations. Since its opening last week, the store has been incredibly